Service co-creation in social media: An extension of the theory of planned behavior
作者：
Highlights：
• Perceived usefulness is an antecedent of attitude toward co-creation in social media.
• Perceived behavioral control, norm, and attitudes affect intention to co-create.
• Intention to co-create and perceived behavioral control affect actual behavior.
• Involvement moderates the relationship between perceived usefulness and attitude.
• The extended theory of planned behavior explains co-creation in social media.
摘要
•Perceived usefulness is an antecedent of attitude toward co-creation in social media.•Perceived behavioral control, norm, and attitudes affect intention to co-create.•Intention to co-create and perceived behavioral control affect actual behavior.•Involvement moderates the relationship between perceived usefulness and attitude.•The extended theory of planned behavior explains co-creation in social media.
论文关键词：Co-creation,Social media,Theory of planned behavior,Perceived usefulness,Consumer involvement with social media
论文评审过程：Received 20 August 2016, Accepted 24 August 2016, Available online 30 August 2016, Version of Record 30 August 2016.
论文官网地址：https://doi.org/10.1016/j.chb.2016.08.031
