Consumer responses to promoted tweets sent by brands and political parties
作者：
Highlights：
• Effects of social media advertising differ for brands and political parties.
• Promoted tweets can have negative consequences for political parties.
• An important underlying mechanism that explains SMA effects is persuasion knowledge.
摘要
•Effects of social media advertising differ for brands and political parties.•Promoted tweets can have negative consequences for political parties.•An important underlying mechanism that explains SMA effects is persuasion knowledge.
论文关键词：Social network advertising,Twitter,Persuasion knowledge,Source trustworthiness,Online behavior,Brands
论文评审过程：Received 3 March 2016, Revised 8 August 2016, Accepted 24 August 2016, Available online 1 September 2016, Version of Record 1 September 2016.
论文官网地址：https://doi.org/10.1016/j.chb.2016.08.033
