Search product and experience product online reviews: An eye-tracking study on consumers' review search behavior

作者：

Highlights：

• Product type and review nature are considered to explore review search behavior.

• Use two methods to validate are view-product congruity proposition.

• Compare the results from a self-report survey and an eye-tracking method.

• Show a good example to employ neurocognitive method to explore consumer behavior.

摘要

•Product type and review nature are considered to explore review search behavior.•Use two methods to validate are view-product congruity proposition.•Compare the results from a self-report survey and an eye-tracking method.•Show a good example to employ neurocognitive method to explore consumer behavior.

论文关键词：Online review,Search product,Experience product,Schema congruity,Eye-tracking study

论文评审过程：Received 29 May 2016, Revised 21 August 2016, Accepted 26 August 2016, Available online 10 September 2016, Version of Record 10 September 2016.

论文官网地址：https://doi.org/10.1016/j.chb.2016.08.037