The key role of relevance in personalized advertisement: Examining its impact on perceptions of privacy invasion, self-awareness, and continuous use intentions

作者：

Highlights：

• Privacy invasion is negatively related to use intentions of personalized ads.

• Perceived ad relevance mitigates consumer's privacy concerns.

• Perceived ad relevance affects use intentions via private self-awareness.

摘要

•Privacy invasion is negatively related to use intentions of personalized ads.•Perceived ad relevance mitigates consumer's privacy concerns.•Perceived ad relevance affects use intentions via private self-awareness.

论文关键词：Relevance,Privacy invasion,Self-awareness,Use intentions

论文评审过程：Received 30 October 2015, Revised 16 June 2016, Accepted 30 August 2016, Available online 10 September 2016, Version of Record 10 September 2016.

论文官网地址：https://doi.org/10.1016/j.chb.2016.08.048