Role of social media community in strengthening trust and loyalty for a university

作者：

Highlights：

• Facebook community is related to students' identification with their university.

• Students' identification with their university is related to loyalty and trust.

• Loyalty is associated with in role behaviors such as contribution to education.

• Loyalty is associated with extra role behaviors such as positive word of mouth.

摘要

•Facebook community is related to students' identification with their university.•Students' identification with their university is related to loyalty and trust.•Loyalty is associated with in role behaviors such as contribution to education.•Loyalty is associated with extra role behaviors such as positive word of mouth.

论文关键词：Internationalization of higher education,Organizational identification,Brand identification,Loyalty,Trust,Citizenship behaviors

论文评审过程：Received 10 May 2016, Revised 4 September 2016, Accepted 8 September 2016, Available online 20 September 2016, Version of Record 20 September 2016.

论文官网地址：https://doi.org/10.1016/j.chb.2016.09.018