Networked narratives on Humans of New York: A content analysis of social media engagement on Facebook

作者:

Highlights:

• Family, career, and romantic relationship were three most popular topics on networked narratives.

• Networked narratives with the education and pro-social topics tend to be shared more frequently than other topics.

• Characters in the education and romantic relationship related networked narratives were rated as more likable.

• Tone of the post was positively associated with the number of likes, the number of shares, and character's likeability.

• Tone of the networked narratives was positively associated with people's likability toward the characters.

摘要

•Family, career, and romantic relationship were three most popular topics on networked narratives.•Networked narratives with the education and pro-social topics tend to be shared more frequently than other topics.•Characters in the education and romantic relationship related networked narratives were rated as more likable.•Tone of the post was positively associated with the number of likes, the number of shares, and character's likeability.•Tone of the networked narratives was positively associated with people's likability toward the characters.

论文关键词:Networked narratives,Social media engagement,Humans of New York,Facebook

论文评审过程:Received 19 April 2016, Revised 17 September 2016, Accepted 22 September 2016, Available online 29 September 2016, Version of Record 29 September 2016.

论文官网地址:https://doi.org/10.1016/j.chb.2016.09.042