Social media engagement: What motivates user participation and consumption on YouTube?

作者：

Highlights：

• This research examines social media engagement on YouTube based on a survey (N = 1143).

• Users like & dislike for entertainment; comment and upload videos to socialize.

• Users read comments for information seeking and relaxing entertainment.

• Users like less as their YouTube experience grows.

• Males were more likely to dislike YouTube videos in comparison with females.

摘要

•This research examines social media engagement on YouTube based on a survey (N = 1143).•Users like & dislike for entertainment; comment and upload videos to socialize.•Users read comments for information seeking and relaxing entertainment.•Users like less as their YouTube experience grows.•Males were more likely to dislike YouTube videos in comparison with females.

论文关键词：YouTube,Consumption,Participation,Uses and gratifications,Engagement,Social media

论文评审过程：Received 11 June 2016, Revised 30 August 2016, Accepted 13 September 2016, Available online 3 October 2016, Version of Record 3 October 2016.

论文官网地址：https://doi.org/10.1016/j.chb.2016.09.024