What makes users share content on facebook? Compatibility among psychological incentive, social capital focus, and content type
作者：
Highlights：
• Psychological incentives influence message sharing intention in social network.
• Communal incentive motivates sharing of lifestyle affairs and personal opinions.
• Self-interest incentive helps to spread commercial messages and lifestyle affairs.
• Focus on bridging social capital might inhibit self-interest incentive.
• Messages designed with compatible incentives and focuses would propagate faster.
摘要
•Psychological incentives influence message sharing intention in social network.•Communal incentive motivates sharing of lifestyle affairs and personal opinions.•Self-interest incentive helps to spread commercial messages and lifestyle affairs.•Focus on bridging social capital might inhibit self-interest incentive.•Messages designed with compatible incentives and focuses would propagate faster.
论文关键词：Facebook,Social media,Psychological incentive,Online content,Social capital
论文评审过程：Received 30 November 2015, Revised 4 October 2016, Accepted 12 October 2016, Available online 25 October 2016, Version of Record 25 October 2016.
论文官网地址：https://doi.org/10.1016/j.chb.2016.10.010
