Web survey experiments on matrix questions

作者：

Highlights：

• Experimentally compared menu matrix, regular matrix, and multiple-choice questions.

• Menu matrix consistently produced more missing data than the other two question types.

• Completion time was similar across three question types.

• Respondents judged the menu matrix to be more difficult than the other two question types.

摘要

•Experimentally compared menu matrix, regular matrix, and multiple-choice questions.•Menu matrix consistently produced more missing data than the other two question types.•Completion time was similar across three question types.•Respondents judged the menu matrix to be more difficult than the other two question types.

论文关键词：Web surveys,Matrix questions,Item nonresponse,Missing data,Respondent evaluation

论文评审过程：Received 9 February 2016, Revised 17 October 2016, Accepted 18 October 2016, Available online 29 October 2016, Version of Record 29 October 2016.

论文官网地址：https://doi.org/10.1016/j.chb.2016.10.017