Continuance intention to use MOOCs: Integrating the technology acceptance model (TAM) and task technology fit (TTF) model
作者:
Highlights:
• Integrating the TAM and TTF model provides a better understanding of MOOCs.
• Perceived usefulness and attitude are critical to the continuance intention.
• Perceived usefulness is a significant mediator for continuance intention.
• Perceived ease of use and social influence do not influence attitude.
• Task-technology fit and reputation predict continuance intention.
摘要
•Integrating the TAM and TTF model provides a better understanding of MOOCs.•Perceived usefulness and attitude are critical to the continuance intention.•Perceived usefulness is a significant mediator for continuance intention.•Perceived ease of use and social influence do not influence attitude.•Task-technology fit and reputation predict continuance intention.
论文关键词:MOOCs,TAM,TTF,MOOCs features,Social motivations,Continuance intention
论文评审过程:Received 9 June 2016, Revised 21 September 2016, Accepted 26 October 2016, Available online 3 November 2016, Version of Record 5 December 2016.
论文官网地址:https://doi.org/10.1016/j.chb.2016.10.028