Continuance intention to use MOOCs: Integrating the technology acceptance model (TAM) and task technology fit (TTF) model

作者:

Highlights:

• Integrating the TAM and TTF model provides a better understanding of MOOCs.

• Perceived usefulness and attitude are critical to the continuance intention.

• Perceived usefulness is a significant mediator for continuance intention.

• Perceived ease of use and social influence do not influence attitude.

• Task-technology fit and reputation predict continuance intention.

摘要

•Integrating the TAM and TTF model provides a better understanding of MOOCs.•Perceived usefulness and attitude are critical to the continuance intention.•Perceived usefulness is a significant mediator for continuance intention.•Perceived ease of use and social influence do not influence attitude.•Task-technology fit and reputation predict continuance intention.

论文关键词:MOOCs,TAM,TTF,MOOCs features,Social motivations,Continuance intention

论文评审过程:Received 9 June 2016, Revised 21 September 2016, Accepted 26 October 2016, Available online 3 November 2016, Version of Record 5 December 2016.

论文官网地址:https://doi.org/10.1016/j.chb.2016.10.028