The effect of consumer innovativeness on perceived value and continuance intention to use smartwatch
作者：
Highlights：
• Antecedents of continuance intention to use smartwatches are analyzed.
• Consumer innovativeness is positively related to hedonic and utilitarian value.
• Continuance intention is directly affected by hedonic value and utilitarian value.
• Continuance intention is indirectly affected by consumer innovativeness.
• Innovativeness plays a critical role in building consumers' continuance intention.
摘要
•Antecedents of continuance intention to use smartwatches are analyzed.•Consumer innovativeness is positively related to hedonic and utilitarian value.•Continuance intention is directly affected by hedonic value and utilitarian value.•Continuance intention is indirectly affected by consumer innovativeness.•Innovativeness plays a critical role in building consumers' continuance intention.
论文关键词：Smartwatch,Consumer innovativeness,Hedonic value,Utilitarian value,Continuance intention
论文评审过程：Received 9 August 2016, Revised 2 November 2016, Accepted 2 November 2016, Available online 15 November 2016, Version of Record 5 December 2016.
论文官网地址：https://doi.org/10.1016/j.chb.2016.11.001
