The moderating role of trust in business to business electronic commerce (B2B EC) adoption

作者：

Highlights：

• This study revisits the role of trust on adoption of B2B e-commerce.

• This study proposes the moderating role of trust.

• Trust negatively moderates perceived desirability.

• Trust may hamper rather than enable the adoption motivations.

摘要

•This study revisits the role of trust on adoption of B2B e-commerce.•This study proposes the moderating role of trust.•Trust negatively moderates perceived desirability.•Trust may hamper rather than enable the adoption motivations.

论文关键词：B2B EC,Trust,Inertia theory,TOE,DOI,Jordan

论文评审过程：Received 12 July 2016, Revised 17 October 2016, Accepted 20 November 2016, Available online 24 November 2016, Version of Record 24 November 2016.

论文官网地址：https://doi.org/10.1016/j.chb.2016.11.040