The effect of online fan community attributes on the loyalty and cooperation of fan community members: The moderating role of connect hours

作者：

Highlights：

• Social interaction significantly influenced fan community identification (FCI) and fan community trust (FCT).

• Information quality had positive effects on FCI, FCT, and celebrity trust (CT).

• Contents significantly affected CT and FCT.

• FCI had positive effects on CT, FCT, loyalty, and cooperation.

• CT and FCT significantly influenced loyalty and cooperation, respectively.

摘要

•Social interaction significantly influenced fan community identification (FCI) and fan community trust (FCT).•Information quality had positive effects on FCI, FCT, and celebrity trust (CT).•Contents significantly affected CT and FCT.•FCI had positive effects on CT, FCT, loyalty, and cooperation.•CT and FCT significantly influenced loyalty and cooperation, respectively.

论文关键词：Online fan community,Fan identification,Celebrity trust,Loyalty,Cooperation

论文评审过程：Received 17 September 2016, Revised 16 November 2016, Accepted 19 November 2016, Available online 25 November 2016, Version of Record 25 November 2016.

论文官网地址：https://doi.org/10.1016/j.chb.2016.11.031