Central or peripheral? Information elaboration cues on childhood vaccination in an online parenting forum

作者：

Highlights：

• Online forum elaboration occurs as a joint process with central and peripheral cues.

• Issue-relevant arguments focused on vaccine necessity, side effects, and efficacy.

• Parents with infants most active online but had lowest level of elaboration.

• Site-generated sorting cues are associated with greater elaboration.

摘要

•Online forum elaboration occurs as a joint process with central and peripheral cues.•Issue-relevant arguments focused on vaccine necessity, side effects, and efficacy.•Parents with infants most active online but had lowest level of elaboration.•Site-generated sorting cues are associated with greater elaboration.

论文关键词：Elaboration likelihood model,Central cues,Peripheral cues,Childhood vaccination,Online forums,Content analysis

论文评审过程：Received 27 July 2016, Revised 28 November 2016, Accepted 30 November 2016, Available online 10 December 2016, Version of Record 22 December 2016.

论文官网地址：https://doi.org/10.1016/j.chb.2016.11.066