Uses and gratifications of social networking sites for bridging and bonding social capital: A comparison of Facebook, Twitter, Instagram, and Snapchat

作者：

Highlights：

• Uses and gratification theory (UGT) was applied to explain social networking site usage.

• Facebook, Twitter, Instagram, and Snapchat influence bridging/bonding social capital.

• SNS intensity, tie strength, privacy, introversion, and social comparison are moderators.

摘要

•Uses and gratification theory (UGT) was applied to explain social networking site usage.•Facebook, Twitter, Instagram, and Snapchat influence bridging/bonding social capital.•SNS intensity, tie strength, privacy, introversion, and social comparison are moderators.

论文关键词：Uses and gratifications,Social networking sites,Social media,Online social capital,Privacy concerns,Attention to social comparison

论文评审过程：Received 9 November 2016, Revised 14 February 2017, Accepted 15 February 2017, Available online 20 February 2017, Version of Record 23 February 2017.

论文官网地址：https://doi.org/10.1016/j.chb.2017.02.041