That personal profile image might jeopardize your rental opportunity! On the relative impact of the seller's facial expressions upon buying behavior on Airbnb™
作者:
Highlights:
• Facial expressions influence consumers using Airbnb.
• Facial expressions has different effect on women and men.
• Some facial expression cannot be compensated for by a low price and top ratings.
摘要
•Facial expressions influence consumers using Airbnb.•Facial expressions has different effect on women and men.•Some facial expression cannot be compensated for by a low price and top ratings.
论文关键词:Sharing economy,Peer-to-peer,Facial expressions,Evolutionary psychology,Approach and avoidance,Conjoint study
论文评审过程:Received 29 November 2016, Revised 2 February 2017, Accepted 9 February 2017, Available online 10 February 2017, Version of Record 23 February 2017.
论文官网地址:https://doi.org/10.1016/j.chb.2017.02.029