That personal profile image might jeopardize your rental opportunity! On the relative impact of the seller's facial expressions upon buying behavior on Airbnb™

作者:

Highlights:

• Facial expressions influence consumers using Airbnb.

• Facial expressions has different effect on women and men.

• Some facial expression cannot be compensated for by a low price and top ratings.

摘要

•Facial expressions influence consumers using Airbnb.•Facial expressions has different effect on women and men.•Some facial expression cannot be compensated for by a low price and top ratings.

论文关键词:Sharing economy,Peer-to-peer,Facial expressions,Evolutionary psychology,Approach and avoidance,Conjoint study

论文评审过程:Received 29 November 2016, Revised 2 February 2017, Accepted 9 February 2017, Available online 10 February 2017, Version of Record 23 February 2017.

论文官网地址:https://doi.org/10.1016/j.chb.2017.02.029