The construction of online shopping experience: A repertory grid approach

作者：

Highlights：

• Constructs of emotion, perception, situation and behaviour constitute an experience.

• The situational buying context shapes the shopping experience.

• The essence of experience is its fluid, highly individualistic nature.

• Trust is more important than risk in online fashion shopping experiences.

摘要

•Constructs of emotion, perception, situation and behaviour constitute an experience.•The situational buying context shapes the shopping experience.•The essence of experience is its fluid, highly individualistic nature.•Trust is more important than risk in online fashion shopping experiences.

论文关键词：Experience,Online shopping,Repertory grid,Emotion,Digital environment

论文评审过程：Received 29 July 2016, Revised 21 February 2017, Accepted 24 February 2017, Available online 27 February 2017, Version of Record 4 March 2017.

论文官网地址：https://doi.org/10.1016/j.chb.2017.02.055