Giving a new makeover to STEAM: Establishing YouTube beauty gurus as digital literacy educators through messages and effects on viewers

作者：

Highlights：

• YouTube beauty gurus used editing techniques and social media to enhance videos.

• The most frequent message in YouTube beauty gurus' videos was about education.

• YouTube beauty guru's video motivated viewers to engage in video production.

• The media model's attractiveness significantly affected viewers' motivation.

摘要

•YouTube beauty gurus used editing techniques and social media to enhance videos.•The most frequent message in YouTube beauty gurus' videos was about education.•YouTube beauty guru's video motivated viewers to engage in video production.•The media model's attractiveness significantly affected viewers' motivation.

论文关键词：YouTube,Digital literacy education,Uses and gratifications theory,Social cognitive theory,Content analysis,Experiment

论文评审过程：Received 30 June 2015, Revised 14 March 2017, Accepted 15 March 2017, Available online 19 March 2017, Version of Record 19 March 2017.

论文官网地址：https://doi.org/10.1016/j.chb.2017.03.034