Understanding usage intention in innovative mobile app service: Comparison between millennial and mature consumers

作者：

Highlights：

• We study consumers with high technological innovativeness.

• They adopt app services if they find it easy to use and useful and they enjoy it.

• We study consumers with high fashion innovativeness.

• They adopt fashion service because it is fun to use rather than useful.

• We analyze the differences in acceptance between millennials and mature consumers.

摘要

•We study consumers with high technological innovativeness.•They adopt app services if they find it easy to use and useful and they enjoy it.•We study consumers with high fashion innovativeness.•They adopt fashion service because it is fun to use rather than useful.•We analyze the differences in acceptance between millennials and mature consumers.

论文关键词：Mobile app,Technology acceptance model,Cohorts,Millennial consumer,Mature consumer

论文评审过程：Received 9 December 2016, Revised 22 March 2017, Accepted 23 March 2017, Available online 26 March 2017, Version of Record 4 April 2017.

论文官网地址：https://doi.org/10.1016/j.chb.2017.03.051