Ladders to m-commerce resistance: A qualitative means-end approach

作者：

Highlights：

• Our qualitative approach exposes the emergence of resistance towards m-commerce.

• Conflicting attribute-consequence-value chains are presented.

• Four salient attributes determine the resistance towards m-commerce.

• Mobile insurance suffer from poor ergonomic, service, security and privacy.

• Using mobile insurance conflicts with self-actualization and material security.

摘要

•Our qualitative approach exposes the emergence of resistance towards m-commerce.•Conflicting attribute-consequence-value chains are presented.•Four salient attributes determine the resistance towards m-commerce.•Mobile insurance suffer from poor ergonomic, service, security and privacy.•Using mobile insurance conflicts with self-actualization and material security.

论文关键词：Mobile commerce,Means-end approach,Complex products,Laddering interview

论文评审过程：Received 11 October 2016, Revised 18 February 2017, Accepted 26 March 2017, Available online 28 March 2017, Version of Record 4 April 2017.

论文官网地址：https://doi.org/10.1016/j.chb.2017.03.059