How media multitasking reduces advertising irritation: The moderating role of the Facebook wall

作者：

Highlights：

• Media multitasking with social network sites leads to a lower state self-esteem.

• This is not the case when consuming the same media sequential.

• State self-esteem affects irritation towards a television advertising positively.

摘要

•Media multitasking with social network sites leads to a lower state self-esteem.•This is not the case when consuming the same media sequential.•State self-esteem affects irritation towards a television advertising positively.

论文关键词：Media multitasking,Social network sites,State self-esteem,Advertising effectiveness,Advertising irritation

论文评审过程：Received 3 June 2016, Revised 5 December 2016, Accepted 31 March 2017, Available online 3 April 2017, Version of Record 6 April 2017.

论文官网地址：https://doi.org/10.1016/j.chb.2017.03.069