Is utilizing themes an effective scheme? Choice overload and categorization effects within an extensive online choice environment

作者：

Highlights：

• Categorization effects on choice overload were tested in an online course catalog.

• Thematic (versus taxonomic) categories increased choice overload.

• Choice overload was pronounced for those familiar with the choice environment.

• Categorization affected browsing time, which could be used to a website's benefit.

摘要

•Categorization effects on choice overload were tested in an online course catalog.•Thematic (versus taxonomic) categories increased choice overload.•Choice overload was pronounced for those familiar with the choice environment.•Categorization affected browsing time, which could be used to a website's benefit.

论文关键词：Choice overload,Information overload,Categorization,Taxonomic,Thematic,Choice similarity

论文评审过程：Received 7 December 2016, Revised 24 March 2017, Accepted 18 April 2017, Available online 21 April 2017, Version of Record 26 April 2017.

论文官网地址：https://doi.org/10.1016/j.chb.2017.04.038