Connecting the dots: A longitudinal observation of relief organizations' representational networks on social media

作者：

Highlights：

• A multidimensional network view is employed to examine relief organizations' social media use.

• Representational networks reflecting organizations' use of Twitter and Facebook were analyzed.

• Multiple interorganizational representational networks are correlated during the disaster.

• Organizations' positional advantages are maintained across interorganizational networks.

• Circumstances for organizations' cross-platform strategic communication are revealed.

摘要

•A multidimensional network view is employed to examine relief organizations' social media use.•Representational networks reflecting organizations' use of Twitter and Facebook were analyzed.•Multiple interorganizational representational networks are correlated during the disaster.•Organizations' positional advantages are maintained across interorganizational networks.•Circumstances for organizations' cross-platform strategic communication are revealed.

论文关键词：Social media,Technological affordances,Relief organizations,Social network analysis,Disaster response,Public relations

论文评审过程：Received 4 November 2016, Revised 20 March 2017, Accepted 18 April 2017, Available online 21 April 2017, Version of Record 26 April 2017.

论文官网地址：https://doi.org/10.1016/j.chb.2017.04.037