Effects of using social networking sites in different languages: Does Spanish or English make a difference?

作者：

Highlights：

• People depend on social networking sites for the purpose of social play.

• Using social networking sites in different languages can affect people's cultural orientations.

• Using social networking sites in Spanish or English leads to different effects.

• Social media usage may influence people's culture-related brand perceptions and evaluations.

摘要

•People depend on social networking sites for the purpose of social play.•Using social networking sites in different languages can affect people's cultural orientations.•Using social networking sites in Spanish or English leads to different effects.•Social media usage may influence people's culture-related brand perceptions and evaluations.

论文关键词：Social media,Social networking sites,SNS,Media dependency system,Hispanic culture

论文评审过程：Received 21 October 2015, Revised 13 April 2017, Accepted 15 April 2017, Available online 21 April 2017, Version of Record 27 April 2017.

论文官网地址：https://doi.org/10.1016/j.chb.2017.04.031