Understanding the relationship strengths in users' activities, review helpfulness and influence

作者：

Highlights：

• The moderating role of strength of transactional connectivity on users' activities and influence associations.

• The moderating role of strength of transactional connectivity on users' review helpfulness and influence associations.

• The effect of strength of similarity on users' activities and influence associations.

• The effect of strength of similarity on users' review helpfulness and influence associations.

• Estimate stronger predictor for identifying influential users.

摘要

•The moderating role of strength of transactional connectivity on users' activities and influence associations.•The moderating role of strength of transactional connectivity on users' review helpfulness and influence associations.•The effect of strength of similarity on users' activities and influence associations.•The effect of strength of similarity on users' review helpfulness and influence associations.•Estimate stronger predictor for identifying influential users.

论文关键词：Social media,Strength of relationship,Users' activity,Influencing power,PLS-MGA

论文评审过程：Received 20 June 2016, Revised 30 March 2017, Accepted 31 March 2017, Available online 4 April 2017, Version of Record 15 May 2017.

论文官网地址：https://doi.org/10.1016/j.chb.2017.03.065