To Err is human? How typographical and orthographical errors affect perceptions of online reviewers

作者：

Highlights：

• Effects of textual errors on online reviewer credibility depend on general trust.

• Low trusters' judgments of reviewer trustworthiness are insensitive to errors.

• High trusters respond negatively to typographical but not orthographical errors.

• High trusters view typos as signaling low reviewer trustworthiness.

摘要

•Effects of textual errors on online reviewer credibility depend on general trust.•Low trusters' judgments of reviewer trustworthiness are insensitive to errors.•High trusters respond negatively to typographical but not orthographical errors.•High trusters view typos as signaling low reviewer trustworthiness.

论文关键词：Online reviews,Electronic word of mouth,Perceived credibility,Textual errors,Interpersonal trust,Message involvement

论文评审过程：Received 13 February 2017, Revised 4 May 2017, Accepted 5 May 2017, Available online 8 May 2017, Version of Record 18 May 2017.

论文官网地址：https://doi.org/10.1016/j.chb.2017.05.008