A cross-cultural comparison of Croatian and American social network sites: Exploring cultural differences in motives for Instagram use
作者：
Highlights：
• Croatian students’ Instagram use reflects collectivist tendencies (e.g., social interaction).
• American students’ Instagram use reflects individualistic tendencies (e.g., self-promotion).
• American students are inclined to use hashtags for documentation.
• Croatian students tend to use hashtags for self-promotion, social interaction, and creativity.
摘要
•Croatian students’ Instagram use reflects collectivist tendencies (e.g., social interaction).•American students’ Instagram use reflects individualistic tendencies (e.g., self-promotion).•American students are inclined to use hashtags for documentation.•Croatian students tend to use hashtags for self-promotion, social interaction, and creativity.
论文关键词：Instagram,Cross-cultural,Uses and gratifications,Social media,Individualism vs. collectivism
论文评审过程：Received 23 December 2016, Revised 27 April 2017, Accepted 7 June 2017, Available online 14 June 2017, Version of Record 14 June 2017.
论文官网地址：https://doi.org/10.1016/j.chb.2017.06.009
