Positioning of online gambling and gaming products from a consumer perspective: A blurring of perceived boundaries

作者：

Highlights：

• Consumer's perspectives of the online gaming and gambling market are retrieved.

• Gambling products are distinguished from online games only at first sight.

• Gambling products as e.g. group wagering and poker are perceived very differently.

• Regulators will need to carefully consider how to best define the gambling market.

• Online game manufacturers can exploit marketing opportunities.

摘要

•Consumer's perspectives of the online gaming and gambling market are retrieved.•Gambling products are distinguished from online games only at first sight.•Gambling products as e.g. group wagering and poker are perceived very differently.•Regulators will need to carefully consider how to best define the gambling market.•Online game manufacturers can exploit marketing opportunities.

论文关键词：Internet gambling,Online gaming,Market boundaries,Triadic comparisons,Multidimensional scaling,Classification

论文评审过程：Received 30 October 2016, Revised 3 June 2017, Accepted 15 June 2017, Available online 16 June 2017, Version of Record 25 July 2017.

论文官网地址：https://doi.org/10.1016/j.chb.2017.06.025