The effect of interactivity on smokers' intention to quit: A linear or curvilinear relationship?

作者：

Highlights：

• Interactivity has a curvilinear effect on behavioral intention to quit smoking.

• Perceptions of interactivity and vividness lead to less defensive responses.

• In turn, less defensive responses lead to greater behavioral intentions to quit.

• More addicted smokers more positively responded to higher interactivity.

摘要

•Interactivity has a curvilinear effect on behavioral intention to quit smoking.•Perceptions of interactivity and vividness lead to less defensive responses.•In turn, less defensive responses lead to greater behavioral intentions to quit.•More addicted smokers more positively responded to higher interactivity.

论文关键词：Interactivity,Vividness,Defensive responses,Quitting intention,Tobacco addiction,Anti-smoking website

论文评审过程：Received 18 November 2016, Revised 1 May 2017, Accepted 29 May 2017, Available online 23 June 2017, Version of Record 27 June 2017.

论文官网地址：https://doi.org/10.1016/j.chb.2017.05.049