The influence of image interactivity upon user engagement when using mobile touch screens

作者：

Highlights：

• The presence of interactive image technology increases user engagement.

• Image rotation and fabric scrunch features equally influence user engagement.

• Need for touch is not a mediating variable in a fashion apparel browsing task.

摘要

•The presence of interactive image technology increases user engagement.•Image rotation and fabric scrunch features equally influence user engagement.•Need for touch is not a mediating variable in a fashion apparel browsing task.

论文关键词：Touch screen,Engagement,Smart retail,Clothing,Haptics,Image interactivity

论文评审过程：Received 1 December 2016, Revised 12 March 2017, Accepted 19 March 2017, Available online 20 March 2017, Version of Record 16 October 2017.

论文官网地址：https://doi.org/10.1016/j.chb.2017.03.042