Escaping the crowd: An experimental study on the impact of a Virtual Reality experience in a shopping mall

作者：

Highlights：

• VR experience can be an effective tool to alleviate perceived mall crowding.

• VR experience positively affects consumer attitudes and responses toward the mall.

• The beneficial effects of VR are most pronounced in case of high perceived crowding.

摘要

•VR experience can be an effective tool to alleviate perceived mall crowding.•VR experience positively affects consumer attitudes and responses toward the mall.•The beneficial effects of VR are most pronounced in case of high perceived crowding.

论文关键词：Virtual reality,Shopping mall experiences,Crowding,Escapism

论文评审过程：Received 1 December 2016, Revised 5 July 2017, Accepted 16 July 2017, Available online 19 July 2017, Version of Record 16 October 2017.

论文官网地址：https://doi.org/10.1016/j.chb.2017.07.019