The influence of prior knowledge structures on website attitudes and behavioral intentions

作者：

Highlights：

• Prior knowledge structures influence website attitudes and behavioral intentions.

• Objective and subjective knowledge have different effects on agent and persuasion knowledge.

• Agent knowledge is the most important predictor of website attitudes.

• Agent and persuasion knowledge predict behavioral intentions.

• Goal frames moderate the Knowledge-Attitude-Behavior links.

摘要

•Prior knowledge structures influence website attitudes and behavioral intentions.•Objective and subjective knowledge have different effects on agent and persuasion knowledge.•Agent knowledge is the most important predictor of website attitudes.•Agent and persuasion knowledge predict behavioral intentions.•Goal frames moderate the Knowledge-Attitude-Behavior links.

论文关键词：Website attitudes,Behavioral intentions,Objective topic knowledge,Subjective topic knowledge,Persuasion knowledge,Agent knowledge

论文评审过程：Received 25 March 2017, Revised 23 August 2017, Accepted 18 September 2017, Available online 19 September 2017, Version of Record 23 September 2017.

论文官网地址：https://doi.org/10.1016/j.chb.2017.09.024