The persuasion of borrowers’ voluntary information in peer to peer lending: An empirical study based on elaboration likelihood model
作者：
Highlights：
• We introduce four newly persuasive features Completeness, Sentiment, Language intensity, the number of certificates.
• Positive sentiment can enhance the probability of funding success, negative emotions can't evoke “empathy-helping”.
• There a negative interaction effect on funding success between Completeness and The number of certificates.
• Lenders are less interested in loans with high interest rate and short-term.
摘要
•We introduce four newly persuasive features Completeness, Sentiment, Language intensity, the number of certificates.•Positive sentiment can enhance the probability of funding success, negative emotions can't evoke “empathy-helping”.•There a negative interaction effect on funding success between Completeness and The number of certificates.•Lenders are less interested in loans with high interest rate and short-term.
论文关键词：Peer-to-Peer (P2P) lending,Voluntary information,Elaboration likelihood model,Persuasion,Sentiment analysis
论文评审过程：Received 28 April 2017, Revised 15 July 2017, Accepted 2 September 2017, Available online 27 September 2017, Version of Record 9 October 2017.
论文官网地址：https://doi.org/10.1016/j.chb.2017.09.004
