Being seen to care: The relationship between self-presentation and contributions to online pro-social crowdfunding campaigns

作者：

Highlights：

• Investigates the extent to which self-presentation affects fundraising behavior.

• Uses unique data from online prosocial crowdfunding platform Lendwithcare.

• Finds evidence that image-conscious funders increase levels of visible activity.

• Non-visible activity levels are mostly found the be the same or even reduced.

• Self-presentation shown to have significant effect on the behavior of online funders.

摘要

•Investigates the extent to which self-presentation affects fundraising behavior.•Uses unique data from online prosocial crowdfunding platform Lendwithcare.•Finds evidence that image-conscious funders increase levels of visible activity.•Non-visible activity levels are mostly found the be the same or even reduced.•Self-presentation shown to have significant effect on the behavior of online funders.

论文关键词：Self-presentation,Image consciousness,Pro-social behavior,Crowdfunding,Online

论文评审过程：Received 8 June 2017, Revised 12 January 2018, Accepted 14 January 2018, Available online 19 January 2018, Version of Record 3 February 2018.

论文官网地址：https://doi.org/10.1016/j.chb.2018.01.014