Exploring the role of justification and cognitive effort exertion on post-purchase regret in online shopping

作者：

Highlights：

• Modeled experienced regret as a function of cognitive effort and justification during online shopping.

• Supported positive effect of cognitive effort in regret reduction.

• Showed cognitive effort moderates the effect of justification.

• Demonstrated that the negative effect of unplanned purchasing on regret is moderated by the degree of cognitive effort.

摘要

•Modeled experienced regret as a function of cognitive effort and justification during online shopping.•Supported positive effect of cognitive effort in regret reduction.•Showed cognitive effort moderates the effect of justification.•Demonstrated that the negative effect of unplanned purchasing on regret is moderated by the degree of cognitive effort.

论文关键词：Cognitive effort,Justification,Regret,Online shopping

论文评审过程：Available online 3 February 2018, Version of Record 22 February 2018.

论文官网地址：https://doi.org/10.1016/j.chb.2018.01.036