Social motivations of live-streaming viewer engagement on Twitch

作者：

Highlights：

• Live-stream viewer engagement was explored from a socio-motivational perspective.

• Social and community interaction motivated all types of live-stream engagement.

• Viewers who lacked external support spent more time watching live-streams.

• Small channel viewers were more socially motivated than larger channel viewers.

摘要

•Live-stream viewer engagement was explored from a socio-motivational perspective.•Social and community interaction motivated all types of live-stream engagement.•Viewers who lacked external support spent more time watching live-streams.•Small channel viewers were more socially motivated than larger channel viewers.

论文关键词：Streaming,Social media,Twitch,eSports,Motivation,Uses and gratification

论文评审过程：Available online 14 February 2018, Version of Record 23 February 2018.

论文官网地址：https://doi.org/10.1016/j.chb.2018.02.013