The moderating role of helper's high in anchoring process: An empirical investigation in the context of charity website design

作者：

Highlights：

• Helper's high plays a moderating role in attitude change for hedonic donors.

• Exposure to a trial website has an anchoring effect on attitude to a final website.

• System quality and information content quality affect attitude to a website.

摘要

•Helper's high plays a moderating role in attitude change for hedonic donors.•Exposure to a trial website has an anchoring effect on attitude to a final website.•System quality and information content quality affect attitude to a website.

论文关键词：Helper's high,Anchoring process,Multiple roles postulate,Information processing,Charity website design,Online donations

论文评审过程：Available online 19 February 2018, Version of Record 5 March 2018.

论文官网地址：https://doi.org/10.1016/j.chb.2018.02.024