Virtual perceived emotional intelligence: How high brand loyalty video game players evaluate their own video game play experiences to repair or regulate emotions

作者：

Highlights：

• High brand loyalty (HBL) video game players are actively aware of their emotions.

• HBL video game players experience media consumption experiences.

• HBL video game players seek out gratifications through video game play.

• HBL video game players obtain gratifications from video game play.

摘要

•High brand loyalty (HBL) video game players are actively aware of their emotions.•HBL video game players experience media consumption experiences.•HBL video game players seek out gratifications through video game play.•HBL video game players obtain gratifications from video game play.

论文关键词：

论文评审过程：Available online 15 March 2018, Version of Record 26 March 2018.

论文官网地址：https://doi.org/10.1016/j.chb.2018.03.024