Information usefulness in online third party forums

作者：

Highlights：

• Consumer and expert eWOM information significantly affects information usefulness.

• Sense of belong has negative moderating effect on consumer eWOM information.

• Sense of belong has positive moderating effect on expert eWOM information.

摘要

•Consumer and expert eWOM information significantly affects information usefulness.•Sense of belong has negative moderating effect on consumer eWOM information.•Sense of belong has positive moderating effect on expert eWOM information.

论文关键词：Consumer eWOM information,Expert eWOM information,Sense of belonging,Information usefulness

论文评审过程：Available online 29 March 2018, Version of Record 29 March 2018.

论文官网地址：https://doi.org/10.1016/j.chb.2018.02.041