Disentangling the factors driving users' continuance intention towards social media: A configurational perspective
作者:
Highlights:
• The relationships between the motivators and IS user behavior might be asymmetric.
• Seven different configurations bring the same outcome of continuance intention.
• Use frequency and perceived enjoyment are the core conditions.
• Different strategies should be taken to retain social media customer.
摘要
•The relationships between the motivators and IS user behavior might be asymmetric.•Seven different configurations bring the same outcome of continuance intention.•Use frequency and perceived enjoyment are the core conditions.•Different strategies should be taken to retain social media customer.
论文关键词:Continuance intention,Social media,Fuzzy set qualitative comparative analysis (fsQCA),Configuration
论文评审过程:Received 10 October 2017, Revised 28 January 2018, Accepted 27 March 2018, Available online 29 March 2018, Version of Record 6 April 2018.
论文官网地址:https://doi.org/10.1016/j.chb.2018.03.048