Influence of parasocial relationship between digital celebrities and their followers on followers’ purchase and electronic word-of-mouth intentions, and persuasion knowledge
作者：
Highlights：
• Parasocial relationships affected followers' purchase and eWOM intentions.
• Followers' empathy and low self-esteem influenced parasocial relationships.
• Persuasion knowledge negatively affected followers' purchase and eWOM intentions.
• Parasocial relationships had moderating effects.
• Parasocial relationships reduced the negative effects of persuasion knowledge.
摘要
•Parasocial relationships affected followers' purchase and eWOM intentions.•Followers' empathy and low self-esteem influenced parasocial relationships.•Persuasion knowledge negatively affected followers' purchase and eWOM intentions.•Parasocial relationships had moderating effects.•Parasocial relationships reduced the negative effects of persuasion knowledge.
论文关键词：Digital celebrity's SNS advertising,Parasocial relationships between digital celebrities and their followers,Empathy,Persuasion knowledge,Purchase intention,Electronic word-of-mouth intention
论文评审过程：Received 3 January 2018, Accepted 23 May 2018, Available online 24 May 2018, Version of Record 5 June 2018.
论文官网地址：https://doi.org/10.1016/j.chb.2018.05.029
