Loyalty towards online games, gaming addiction, and purchase intention towards online mobile in-game features

作者：

Highlights：

• The relationship between gaming addiction and purchasing in-game apps was examined.

• Gaming addiction shared a positive relationship with online mobile game loyalty.

• Gaming addiction had a positive relationship with the purchase of in-game apps.

• Gaming loyalty increased game users' intention to purchase in-game apps.

摘要

•The relationship between gaming addiction and purchasing in-game apps was examined.•Gaming addiction shared a positive relationship with online mobile game loyalty.•Gaming addiction had a positive relationship with the purchase of in-game apps.•Gaming loyalty increased game users' intention to purchase in-game apps.

论文关键词：Online mobile games,Game addiction,Game loyalty,In-game purchases,Mobile game purchases

论文评审过程：Received 11 January 2018, Revised 22 February 2018, Accepted 2 June 2018, Available online 2 June 2018, Version of Record 9 June 2018.

论文官网地址：https://doi.org/10.1016/j.chb.2018.06.002