Explaining online ambassadorship behaviors on Facebook and LinkedIn

作者：

Highlights：

• Facebook and LinkedIn are equally used for ambassadorship but driven by distinctive motives.

• Self-enhancement motives are associated ambassadorship on Facebook and LinkedIn.

• Organizational identification predicts ambassadorship on Facebook but not on LinkedIn.

• Segmentation preferences limit Facebook use, while not affecting LinkedIn use.

摘要

•Facebook and LinkedIn are equally used for ambassadorship but driven by distinctive motives.•Self-enhancement motives are associated ambassadorship on Facebook and LinkedIn.•Organizational identification predicts ambassadorship on Facebook but not on LinkedIn.•Segmentation preferences limit Facebook use, while not affecting LinkedIn use.

论文关键词：Facebook,LinkedIn,Boundary preferences,Organizational identification,Organizational ambassadorship,Self-enhancement

论文评审过程：Received 8 January 2018, Accepted 24 May 2018, Available online 5 June 2018, Version of Record 15 June 2018.

论文官网地址：https://doi.org/10.1016/j.chb.2018.05.031