Hashtags: Motivational drivers, their use, and differences between influencers and followers
作者：
Highlights：
• Uncovers six motives of hashtag use.
• Motives for platform use (Instagram) are antecedents of hashtag use motives.
• Hashtag use motives drive hashtag adding and clicking and no. of hashtags in a post.
• Potential influencers are heavy users of hashtags, driven by self-presentation.
• Potential influencers score higher on narcissism, self-monitoring, and extraversion.
摘要
•Uncovers six motives of hashtag use.•Motives for platform use (Instagram) are antecedents of hashtag use motives.•Hashtag use motives drive hashtag adding and clicking and no. of hashtags in a post.•Potential influencers are heavy users of hashtags, driven by self-presentation.•Potential influencers score higher on narcissism, self-monitoring, and extraversion.
论文关键词：Social media,Hashtags,Uses and gratifications,Instagram,Influencers
论文评审过程：Received 11 May 2018, Revised 3 July 2018, Accepted 23 July 2018, Available online 23 July 2018, Version of Record 30 July 2018.
论文官网地址：https://doi.org/10.1016/j.chb.2018.07.030
