Seniors' usage of mobile social network sites: Applying theories of innovation diffusion and uses and gratifications

作者：

Highlights：

• Seniors participate extensively in mobile social network sites (MSNS).

• Innovation diffusion and uses/gratifications explain the use of MSNS among seniors.

• Innovation diffusion significantly influences seniors' authentic experience on MSNS.

• Uses/gratifications significantly influence seniors' authentic experience on MSNS.

• There is a significant difference between purchase and non-purchase groups on MSNS.

摘要

•Seniors participate extensively in mobile social network sites (MSNS).•Innovation diffusion and uses/gratifications explain the use of MSNS among seniors.•Innovation diffusion significantly influences seniors' authentic experience on MSNS.•Uses/gratifications significantly influence seniors' authentic experience on MSNS.•There is a significant difference between purchase and non-purchase groups on MSNS.

论文关键词：Mobile social network sites,Innovation diffusion theory,Uses and gratifications theory,Purchase/non-purchase,Senior,Tourism

论文评审过程：Received 3 May 2018, Revised 23 August 2018, Accepted 25 August 2018, Available online 25 August 2018, Version of Record 3 September 2018.

论文官网地址：https://doi.org/10.1016/j.chb.2018.08.046