Trust in online hotel reviews across review polarity and hotel category

作者：

Highlights：

• Online hotel reviews were examined in terms of their titles and descriptions.

• Perceived title attractiveness was positively related to trust in hotel reviews.

• Perceived description credibility was positively related to trust in hotel reviews.

• The link from perception to trust varied across review polarity and hotel category.

摘要

•Online hotel reviews were examined in terms of their titles and descriptions.•Perceived title attractiveness was positively related to trust in hotel reviews.•Perceived description credibility was positively related to trust in hotel reviews.•The link from perception to trust varied across review polarity and hotel category.

论文关键词：Online review,Hotel category,Perception,Review title,Review polarity,Trust

论文评审过程：Received 27 December 2017, Revised 4 September 2018, Accepted 12 September 2018, Available online 12 September 2018, Version of Record 20 September 2018.

论文官网地址：https://doi.org/10.1016/j.chb.2018.09.010