Understanding users' willingness to put their personal information on the personal cloud-based storage applications: An empirical study
作者：
Highlights：
• Trust influences cloud storage users' willingness to put personal information.
• Perceived cost is more apparent when users put more sensitive personal information.
• Perceived benefit is more apparent when users put less sensitive personal information.
• Institutional privacy assurances are not effective in reducing perceived cost.
• Culture influences users' perceptions of privacy in context of cloud storage.
摘要
•Trust influences cloud storage users' willingness to put personal information.•Perceived cost is more apparent when users put more sensitive personal information.•Perceived benefit is more apparent when users put less sensitive personal information.•Institutional privacy assurances are not effective in reducing perceived cost.•Culture influences users' perceptions of privacy in context of cloud storage.
论文关键词：Privacy,Cloud storage,Communication privacy management theory,Privacy-trust-behavioral intention model,Information sensitivity,Culture
论文评审过程：Received 18 June 2018, Revised 5 September 2018, Accepted 24 September 2018, Available online 26 September 2018, Version of Record 8 November 2018.
论文官网地址：https://doi.org/10.1016/j.chb.2018.09.034
