The message influences me more than others: How and why social media metrics affect first person perception and behavioral intentions
作者：
Highlights：
• Social media metrics generate first-person perception (FPP).
• Perceived injunctive norms accounts for the social media metrics effect on FPP.
• FPP induces greater compliant behavioral intentions and social sharing intentions.
• Need to belong moderates the social media metrics effect on FPP.
• Need for closure moderates the social media metrics effect on injunctive norms.
摘要
•Social media metrics generate first-person perception (FPP).•Perceived injunctive norms accounts for the social media metrics effect on FPP.•FPP induces greater compliant behavioral intentions and social sharing intentions.•Need to belong moderates the social media metrics effect on FPP.•Need for closure moderates the social media metrics effect on injunctive norms.
论文关键词：Social media metrics,First-person perception,Injunctive norms,Behavioral intentions,Need to belong,Need for closure
论文评审过程：Received 18 June 2018, Revised 29 August 2018, Accepted 5 October 2018, Available online 12 October 2018, Version of Record 18 October 2018.
论文官网地址：https://doi.org/10.1016/j.chb.2018.10.011
