Social entities in educational videos: Combining the effects of addressing and professionalism

作者：

Highlights：

• Frontal orientation enhances learning outcomes.

• A professional lecturer is beneficial for learning if the learner is addressed frontally.

• The results of a first pilot study were clarified and replicated by an optimized second experiment.

• Practical implications refer to the presentation of social entities in educational videos.

摘要

•Frontal orientation enhances learning outcomes.•A professional lecturer is beneficial for learning if the learner is addressed frontally.•The results of a first pilot study were clarified and replicated by an optimized second experiment.•Practical implications refer to the presentation of social entities in educational videos.

论文关键词：Educational videos,Parasocial learning,Addressing,Professionalism,Social cues

论文评审过程：Received 7 March 2018, Revised 29 November 2018, Accepted 30 November 2018, Available online 30 November 2018, Version of Record 5 December 2018.

论文官网地址：https://doi.org/10.1016/j.chb.2018.11.051