What makes cancer information viral on social media?

作者：

Highlights：

• Information diffusion is measured by scale, structural virality, and engagement.

• Sender factors play determining roles in information diffusion.

• Fear, hope, prevention, and experience related content affect cancer information diffusion.

• Factors driving engagement are different from those of scale and structural virality.

摘要

•Information diffusion is measured by scale, structural virality, and engagement.•Sender factors play determining roles in information diffusion.•Fear, hope, prevention, and experience related content affect cancer information diffusion.•Factors driving engagement are different from those of scale and structural virality.

论文关键词：Information diffusion,Cancer,Sender factors,Content factors,Social media

论文评审过程：Received 30 October 2018, Revised 11 December 2018, Accepted 14 December 2018, Available online 15 December 2018, Version of Record 18 December 2018.

论文官网地址：https://doi.org/10.1016/j.chb.2018.12.024